I’ve had the wonderful opportunity of taking Mo Miner’s dance class at Shawl-Anderson Dance Center in Berkeley since January of 2013; I’ve been going almost every week since then and it’s literally saved my life. I enjoy her teaching style and her energy, as well as the technical difficulty and joyous spiraling of her movement. I love how she describes the qualities of things; often it’s a chimeric word (a collision of two different words, a half word), or the texture of something, or just a gesture. I resonated with that and when she approached me for a website design and said, “What if my website could be like my dance class?” I knew immediately what she meant, and started developing the visual concept.
What came to mind first involved something like brief “splashes” of color or intensity. She was drawn to plum, so I chose a complimentary teal for the color palette. For the logo mark, I chose Varela Round as the font face because it seemed to vibe most closely with her aesthetic. I used a brushstroke for the “o” in “Mo,” and subtly overlaid the mark with another brushstroke to give it a little texture. I incorporated these same brushstrokes and stains into the visual elements of the design for texture and “splash” feel.
I love designing for dancers, as another dancer, because I understand that texture and felt sense are as much a part of teaching or making work as creating a visual design.
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I loved working with Jai and it was fantastic to work with a designer who is also a dancer. They created a website that reflected my personality and my movement style, and that had a clear, organized, and beautiful design. I do not feel very tech-savvy and they were great at giving me all the tools and training I needed to be able to update my site with confidence.
I felt EXTREMELY supported! We had great conversations about what I wanted/needed and they were very open to my ideas and my rambling/unorganized/vague thoughts about what I wanted. Somehow they took all of that and created a site that met all of my needs and some I didn’t even know I had! I felt like Jai believed in me and truly wanted to help me share my work with a larger audience through the website.